The Playbook
Honest guidance for coaches, athletes, and parents navigating HS football recruiting. No hype. No sales pressure. Just the frameworks that actually work.
For Parents
Camps That Are Worth It (And the Ones That Aren’t)
How to pick camps that actually move your recruiting forward vs the ones that just collect checks.
Building a Realistic Target School List
Starting with fit (academic, athletic, financial) rather than prestige — the division-by-division framework.
For Coaches
The Prospect Sheet That Gets Coaches to Call Back
The 60-second scan test and what to put above the fold.
Emailing College Coaches: What Works for HS Staff
Subject lines, timing, follow-up cadence, and what to stop doing.
Why Your 2028s Need a Recruiting Plan Right Now
The calendar, the ask, and where most HS programs fall behind.